Chinese leads with brush calligraphy for display and serif/sans for the rest. Latin leads with an italic display serif (pulled from the logo wordmark feel) and small-caps tracking for the "BLESSING FOOD" treatment. Body type is kept quiet — all personality lives in the display layer.
用香茅、南姜和青柠叶慢煨六小时的冬阴功汤,是每一位到访泰有福客人的第一口祝福。A slow-simmered tom yum built from lemongrass, galangal and kaffir lime — the first blessing of every visit.